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​This fun (yes fun) interactive course will help you:

  • Create a financial model for your business that you understand and can update yourself

  • Impress investors—and yourself—by telling a compelling story with your numbers and key metrics

  • Sanity-check your assumptions

  • Avoid the money mistakes that kill other startups

Financials Made Easy
Online Course


All of the modules are available immediately.


Review the material at any time, whenever you need.


Bring your questions to our live Q&A sessions every other week.

Answers your questions

  • What numbers should I use?

  • What if I'm not a numbers person?

  • What questions will investors ask?

  • How much money should I raise?

  • What's my company worth?

  • What should my customer acquisition costs be?

  • How many people should I hire?

  • And more!

Created for founders!

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Financials Made Easy

Online Self-Paced Course

100% Money Back

100% Money Back Guaranteed

No questions asked.

Who Is This Course For?

Anyone who feels like they're pulling numbers out of thin air!

Founders who are raising money and want to confidently pitch investors.

Entrepreneurs who are great with their product or service, but not as comfortable with the numbers.


Startups from idea-stage through Series A—after which they usually don't need us anymore 👍


Anyone who wants to improve their financial knowledge without having to study accounting.

What's In Each Module?


  • Why do startups need financial projections?

  • What do good financial projections look like?

  • "I feel like I'm pulling numbers from thin air!"

  • What story do we want the numbers to tell?

  • How to choose—and combine—business models.

Fun With Accounting (Short & Sweet)

  • The 3 financial statements

  • Cash and accrual accounting

  • Accounting for expenses

  • (that's it!)

Pricing and Margins

  • What are the best pricing strategies?

  • How much does it cost to acquire each customer?

  • What are unit economics?

  • We love COGS!

  • Choosing the right key metrics.

Customer Acquisition

  • Where do sales come from?

  • Growth-based sales funnels

  • More detailed sales funnels

Your Most Valuable Resource 

  • Your hiring plan

  • How many employees should you hire? And when?

  • Winning strategies for attracting talent

How Much Cash Do We Need?

  • Creating a profitable cash flywheel

  • Cash needs for SaaS, marketplace, manufacturing, inventory, and more

  • Learning from the best

  • Choosing the right key metrics

Fun Questions

  • Is WeWork a tech company?

  • Why do startups raise money instead of borrowing it?

What's Your Startup Worth?

  • Valuation shortcut (no spreadsheet required)

  • Choosing the right key metrics.​

Impress Investors

  • Pitch deck examples

  • Pitch deck design (simple and powerful, for non-designers)

  • What's most important to investors?

  • What convinces investors to write that check?

Watch Sample Course Content